Theses on Advertising

Abstract

Confronted with a progressive deterioration and an increasing "Americanization" of mass media in Britain, the British Labor Party appointed a Commission under the Chairmanship of Lord Reith the assignment of which is "to consider the role of commercial advertising in present day society and to recommend whether reforms are required; if so, what?" This Advertising Commission solicited oral and written testimony from various workers in that field, submitting to them a questionnaire covering the principal points on which comments were invited. Having also been asked for our reflections on the matter, we prepared the following statement the purpose of which is not so much to answer all the questions posed in the questionnaire, as to present a more or less integrated view on this, most important, subject.

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