Notes from the Editors, March 2013

Abstract

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The history of capitalism is replete with cases of successful captains of industry who, suddenly concerned with their place in history, decide to write a book celebrating their achievements, while articulating a new philosophy of philanthropic capitalism—usually with the help of a ghostwriter or "collaborator" of some sort.… [In this genre] is a new book, Conscious Capitalism: Liberating the Heroic Spirit of Business, written by Whole Foods Market co-CEO John Mackey in collaboration with Bentley University professor of marketing Raj Sisodia.… [I]n spite of all the references to a new form of "heroic capitalism," which cares about employees and customers, Mackey, like most of his class, is a strong proponent of the most extreme forms of neoliberal exploitation. Both in Conscious Capitalism and in his public actions he has shown himself to be virulently anti-union, priding himself on keeping Whole Foods Market 100 percent union free, and slashing the wages of his workers even as profits have increased.

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