Manufacturing America's Dreams

Authors

  • Gregg Shotwell

DOI:

https://doi.org/10.14452/MR-067-01-2015-05_4

Keywords:

Capitalism, Political Economy, Labor

Abstract

Auto companies shield their low-tech exploitation of workers behind high-tech displays of mechanical prowess. The less a consumer knows about the blood and guts of manufacturing, the easier it is to buy the dream. So how does America think all this crap gets built?… Last summer, in a desperate attempt to entice young viewers to buy grandpa's dream car, General Motors (GM) ran a TV ad that featured a chorus line of robot arms dancing to techno music around a series of Cadillacs strutting like runway models on chrome-plated wheels.… Don't let yourself be seduced and deluded. The auto industry's master talent isn't robotics, it's the ability to automatize humans—including drivers.

Published

2015-05-04

Issue

Section

Articles