Faith, Hope, and Advertising

Authors

  • J. Walter Batten Rubicant

DOI:

https://doi.org/10.14452/MR-011-02-1959-06_3

Keywords:

Media, Political Economy

Abstract

What distinguishes our society in the United States from all others, and from past civilizations, is that we undertake to deliver heaven on earth. In the past, and elsewhere in the world today, acceptance into Nirvana has been conditional upon self-denial in this life. For us, however, consumption has become the highest good, and certainly no celestial residence could come equipped with more bright and accommodating appliances than the middle-class American home.

Published

1959-06-02

Issue

Section

Articles